Google Webmaster Tools Complete Guide
In this post, I will show you how to use Google Webmaster Tools services, how to add website, sitemaps to Google Webmaster Tools and how to analyze your website. Google webmaster tools is a very popular, free of cost and and highly recommended web service for webmasters like bloggers and website owners.
It allows webmasters to analyze the detailed web reports about website visibility on Google search engine. Google webmaster tools can check website's indexing status, crawl errors and optimize visibility, search queries, links to your website etc. Google Webmaster Tools also display traffics for each keyword separately and gives more precise information of a website about website performance according to search query.
Webmasters can analyze their website under 5 different categories namely Site Dashboard, Search Appearance, Search Traffic, Google Index and Crawl. Google Webmaster Tools provides the below useful services for a website.
Site Dashboard is the summary of the Google webmaster tools. In this section, webmasters can get the current status of a website including Crawl Errors, Search Queries and Sitemaps.
Search Appearance has 4 options namely Structured Data, Data Highlighter, HTML Improvements and Sitelinks.
Structured Data gives you the details report regarding top level structured data element with errors. Structured Data has 6 types of data types namely hatom, hentry, BlogPosting, Website, Blog and Person. If you get an error in the Structured Data then click on the data type to check the errors. Once you get the errors you can easily resolve it.
HTML Improvements gives a clear idea about meta description and title tag of a website. It also help you to detect duplicate meta contents posted on your site.
Sitelinks are automatically generated links that may appear under your site's search results. If a webmaster don't want a page to appear as a sitelink in the search results then webmaster can easily demote that page.
In this sections, you can monitor the search traffic of your website under 5 different category namely Search Queries, Links to Your Site, Internal Links, Manual Actions and International Targeting.
Links to your site gives you the number of links that your website has. In this section you can also check who links your site most and most linked content. Webmasters need to click on an article to get more info.
International Targeting option allows webmasters to target audiences based on geographic location and language. To target audience of preferred country, webmasters need to click Country tab and then need to select the preferred country from the list.
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